Retailer strategy & new shopping experiences
Published on 11/03/2020
Carrefour is buying 60% of the Dejbox start-up, which delivers 400,000 meals per month solely to partnering companies in Paris, Lille, Bordeaux, Lyon, and Grenoble and had a turnover of more than €10 million in 2019. Supermarket kitchens will now be able to prepare dishes for delivery by Dejbox employees.
• Casino’s eco-drive offers a €15 discount to customers picking up orders for a neighbour or loved one. The person whose order is being picked up also receives an €8 discunt.
• Albert Heijn is testing a 14m2 container store on the forecourt of the Schiphol Airport shopping centre, in the Netherlands. Purchases are recorded by sensors and cameras and directly debited.
• Albert Heijn opened its first circular store, built from recycled and recyclable materials. Albert Heijn aims to limit its impact on the environment as much as possible, so it builds increasingly sustainable supermarkets. For example, by 2025, all 950 stores will have to be neutral in terms of CO2 emissions. All newly built or renovated stores will feature CO2 equipment using natural refrigerants. (Gondola)
• Walmart is testing delivery using Nuro autonomous vehicles
• Carrefour bought Potager City, which specialises in the delivery of fruit and vegetable boxes for individuals and businesses. (Linéaires)
• Intermarché has teamed up with the German start-up Infarm to present its customers with aromatic herbs grown on site. Infarm presents a system of 2 m² vertical greenhouses, where a wide variety of herbs can grow right in front of consumers. Les Mousquetaires chose basil, coriander, mint, and chives. Infarm employees then carry out manual harvesting twice a week to replenish the herb selection at Intermarché’s stores.
• A little more than a year after Casino, Carrefour is starting to implement animal welfare labelling for its private label brand chickens.
• Lidl Germany aims to reduce food waste by offering a 50% discount on products in an “I'm still good” box. Lidl partnered with Too Good To Go to educate consumers on the difference between best-by dates and use-by dates.
• Prosol, the main partner of Grand Frais, is launching FRESH, its own multi-fresh retail brand. With around fifteen store openings a year, the Fresh network should reach 100 stores by 2025. (Source and Photo: Linéaires)
• Monoprix continues to grow its Monop convenience concept. Bulk, hot food, multiple partnerships: the retailer is moving away from the typical supermarket strategy. This is no coincidence, as pedestrian pickup points are bringing supermarket ranges to city centres.
• Carrefour is dividing its private label brand
The core private label branded food ranges (excluding Reflets de France, organic, and premium) is being reorganised in five lines:
- Carrefour Classic’: everyday products
- Carrefour Extra: everyday enjoyment (e.g., mint chocolate ice cream cones)
- Carrefour Original: inspiration from yesteryear (e.g., old-fashioned crisps)
- Carrefour Sensation: a multi-sensory and anti-routine experience (e.g. crunchy crisps)
- Carrefour Le Marché: the best fresh products (e.g., meat, fish, potatoes, etc.). The Le Marché logo will also be added to products that are already labelled Filière qualité Carrefour.
Furthermore, Carrefour is adding the Nutri-Score to its products and partnering with Open Food Facts to guarantee transparency.
Animal welfare: Carrefour and Système U are joining Casino
The Ferme France association launched in 2018 is now La Note Globale, but its goal remains the same: to provide a single label that enables consumers to easily find their way amidst the current jungle of labels and other quality notations. The first labelled products include Volaé yellow farmed chicken, Neuhauser bread, Lyré Fermier chicken cuts, and Madrange white ham. Four categories of products are affected: chicken, ham, bread, and flour. (Source: Process alimentaire)