The strategy of manufacturers / distributors

Category : Distribution channel: strategy and new experiences

Published on 13/01/2020

image The strategy of manufacturers...

• GS1 and Citeo have just signed a partnership that aims to integrate packaging data into the barcode in order to inform the consumer about its recyclability and encourage them to sort. (Source: Process alimentaire)

• Juste Bio, the French leader in the distribution of organic dried fruits, grains, and legumes (with more than 75% market share and nearly 4,000 points of sale across France and Europe) has launched a virtual “Bulk Store”. Exact weights of 135 products are available and can be delivered to your home or a pickup point.
The Bulk Store is accessible directly from Juste Bio’s website and aims to be a real shop with full hoppers classified by product families: dried fruit, grains and seeds, coffee, teas and herbal teas, dried vegetables, rice and pasta, breakfast, biscuits, spices, sugars, sweets.
Juste Bio is committed to zero waste and is also launching a biodegradable and compostable bag for its products. (Source: Agromedia)

• Carrefour, one of the world leaders in food distribution has partnered with TerraCycle, the world leader in the recycling of difficult waste, and a group of multinationals and brands to offer a practical circular e-commerce solution that is accessible to everyone. Loop is the first distribution platform that offers products in reusable and returnable packaging.

• Unilever plans to halve its use of virgin plastic within five years. The company has already launched the first multi-pack of Solero Organic Peach ice cream without individual packaging. This trial helps to reduce the amount of plastic in the packaging by 35%. This initiative is part of Unilever’s five-point “GetPlasticWise” plan. (Process alimentaire)

• In Germany, McDonald’s tested a restaurant without plastic packaging. For ten days, all of the sandwich boxes were replaced with biomaterial packaging made from grass, the condiments were served in edible cups, and the straws were paper. The McNuggets were served in paper bags rather than in cardboard boxes. (Source: Process alimentaire)

• E. Leclerc announced that all of the plastic packaging for its 6,000 Repère products will be recyclable by 2023. Plastic straws will be gradually replaced by paper straws, and plastic forks will be removed from snacking products ...

• Coca-Cola is setting up a new “keel kip” cardboard system that replaces the plastic used for its flagship 6- and 8-packs

• Coca-Cola has just unveiled the very first sample bottle made from recycled marine plastics, demonstrating that even oceanic debris could one day be used in recycled food or beverage packaging.

• Fleury Michon is replacing plastic trays with wooden ones for its new range of ready meals, reducing its use of petroleum derivatives for this product by 83%. (Linéaires).

Panzani presents Panza Paille: pasta straws! An original response to the upcoming ban on plastic straws in France: These 100% biodegradable and compostable pasta straws are a traditional dough made with wheat and water, and will initially be available from wholesalers and food chains.

• Leclerc is experimenting with recycling plastic bottles in Occitanie. Customers can now return their bottles to a recycling machine located in the shopping mall, often near the reception desk. The machine counts the number of bottles and offers 2 payment options: either a store coupon (€0.02 for large bottles, €0.01 for small bottles) or a donation to a charity.