Focus Origins : The strategy of manufacturers / distributors

Category : Distribution channel: strategy and new experiences

Published on 05/12/2019

image Focus Origins :  The strategy...

• Intermarché is launching Franco-Score, a new label to inform consumers regarding the proportion of French-origin ingredients in its private label brands.

• According to a study by ObSoCo on how French people view the circular economy, more than half of respondents say they do not know much about the environmental characteristics of packaging or their recyclability. A partnership between GS1 France and Citeo aims to integrate packaging data in barcodes in order to inform consumers about recyclability and help them make virtuous choices.

• Starting from January 2020, 8,000 of Leclerc’s private label branded products will specify the geographical origin of their main ingredients. (Source: Linéaires)