Market info: Figures and trends

Category : Market information: figures and trends

Published on 31/10/2019

image Market info: Figures and trend...

• The butter market grew by 11.6% in value

o Private label brands: 36.9% (+14.8%)
o Président: 20.1% (+19.8%)
o Paysan Breton: 14.2% (+0.8%)
Organic butter represents 1/3 of sales, up 27%
Source: Linéaires

• The fresh pizza market: €261 million (+0.6%)
o Sodebo: 62.7% (+0.7%)
o Private label brands: 29.4% (-2.2%)
o Buffet Mix: 2.2%
Source: Linéaires

• The hot beverages market reached €2.8 billion in supermarkets (+0.4%)
o Coffee pods: €1.14 billion (+5.9%)
o Ground packaged coffee: €835 million (-2.6%)
o Instant coffee: €440 million (-2.1%)
o Teas: €190 million (-3.9%)
o Infusions: €155 million (-0.9%)
o Chocolate powder: €150 million (-6%)
Source: Linéaires

• According to Nielsen, discount (hard & soft) stores grew by 8.8% in Europe. Half of this growth came from A-brands; however, these only represent 30% of sales, ... (Source: Gondola)

• According to Réseau Vrac, the bulk market should reach a turnover of €3 billion in France by 2022, with a network of 500 units specialised in bulk (215 today).

• According to Xerfi, the market for ready meals in supermarkets will increase by 1% in 2019, to €4.4 billion, including €2.2 billion for refrigerated products, €1.2 billion for frozen products, and €900 million for canned products. (Savours & Co)

• According to Nielsen, the market for festive chocolates (boxed and wrapped) generated sales of €831 million at the end of 2018. (Linéaires October 2019)

• The fresh pasta market in the self-service catering sector reached €497.5 million in 2018 (+7.6%). Organic products represent 6% of turnover (+28.5%). source Nielsen/Lineaires.
o Filled pasta: €271.3 million (+7.2%)
o Regular pasta: €114 million (+4.8%)
o For pan frying: €112.2 million (+11.3%)


E-commerce
In 2018, Belgians spent €10.67 billion, half a billion more than in 2017. And in the first half of 2019, Belgian consumers have already spent €5.69 billion online, a 7% increase over the same period in 2018. However, the average value of purchases is down. Meanwhile, the number of purchases has increased by at least 25% over the same period last year (from 44.2 million to 55.3 million purchases). The average value of a purchase during the first semester was €103, down 20% over the last year. Food and convenience products are up 32% over the beginning of 2019. (Source: Gondola)

• Drive-through sales in France are expected to reach €6.9 billion in 2019, an increase of 7.5% (Linéaires / les ateliers du drive 2019)