The catering (r)evolution
Category : Market information: figures and trends
Published on 15/10/2019
Foodtech is driving a revolution in the out-of-home catering sector (deliveries, ordering terminals, apps, etc.). Fast food and fast-good chains are enjoying huge growth, alongside new distribution concepts: catering areas in convenience stores and in the latest hyper concepts (e.g., Intermarché Fab Lab), restaurant / grocery store combinations, food courts, and the new Eat-ertainment concept in shopping malls.
• According to IRI Gira Foodservice, the catering market reached $87 billion in 2018 (+2.9%)
o $76 billion for commercial and collective catering
o €11 billion for impulse purchases (bakeries, gas stations, food trucks, seasonal, ...).
o 260,000 points of sale
o The number of customers is up 1.2%
• According to Xerfi, traditional catering should increase by 7.5% in 2019. This increase is due to the improved economic outlook and mostly to the increase in the number of restaurants in operation, including a 5% YOY increase in the number of fast-food restaurants since 2013. The 70 largest fast-food companies enjoy sales of €12.3 billion.
• There were 29,600 bakeries in France in 2018, with sales of €11.2 billion (+31.3% in value over 10 years). 90% of them offer sandwiches, and 66% have a set menu. (Source: NPD group and CHD expert).
• Snacking represents 62.9% of visits to commercial catering. (Source: NPD group and CHD expert).
• Purchases of organic products in the catering sector jumped from €452 million excl. taxes in 2017 to €555 million excl. taxes in 2018 (source: Agence Bio).
o Mass catering: €319 million (+27%)
o Commercial catering €239 million (+14.5%)
• Despite the yellow vests protest movement, France welcomed 89.4 million foreign visitors in 2018 (+3%) for a turnover of more than €56 billion (+5%). While the bulk of tourists come from Europe (79%), the Asian sector shows the highest growth (+7.4%). The government aims to welcome 100 million tourists in 2020.
• According to Food Service Vision, the home food delivery market reached €3 billion in 2018 (+20%), 6% of the total French commercial catering market. 67% of orders are placed through aggregators or virtual restaurants.
• The consumption of non-alcoholic beverages in the catering sector grew by 2.1% in volume and 3% in value (Nielsen Trade CHR). This growth was driven by tea (+12%) and fruit beverages (+6.6%).
• According to CHD Expert, 560 million kebabs are consumed each year in France, especially by 18–34-year-olds who consume 1–3 per month.
• On average, French people eat out 10 times a month (IRI Gira Foodservice)
• While breakfast remains essential for the French (only 13% of us skip it), it is eaten less and less often at home (72%). Younger people in particular (62%) prefer to eat it at their place of work (23% vs. 17% for the national average).
• As for the products consumed, there are age-related differences: the over-50s are traditional (hot drinks and bread for 69% of them), while the under-25s prefer fresh beverages (71%) with cereals.
• When it comes to lunch, 61% of French people say they bring their meals to work (especially women: 70%), while 24% eat at their workplace’s cafeteria, 8% at a restaurant, and 7% purchase their food from a vending machine (Source: Etude Lavazza / Ifop)
• CHD Expert has published an infographic on the Millennial’s Day Out:
o He or she buys coffee from a coffee shop.
o 52% of 18–24-year-olds take a snack break in the morning at least once a week, and 44% snack in the afternoon.
o 72% of 18–24-year-olds eat healthy lunches at least once a month.
o 87% of 18–24-year-olds go to bars at least once a month during Happy Hours or after-work deals.
o 57% of 25–34-year-olds get meal deliveries at least once a month.
• According to NPD group, attendance at establishments open at night (11 p.m. to 7 a.m.) has increased by 20% to 223 million visits and a turnover of €1.12 billion in 2018. 51% of visits are by 18–34-year-olds (who represent only 39% across the entire day), and 60% of visits are by men (48% across the entire day). Visits at the beginning of the night (between 11 p.m. and 2 a.m.) are mainly in fast-food outlets (e.g., burgers), cafes, bars, breweries, and in leisure establishments (e.g., the cinema), whereas between 5 and 7 a.m., most visits are to bakeries, sandwich shops, and convenience stores.