Le bio séduit de plus en plus les circuits de distribution

Category : Distribution channel: strategy and new experiences

Published on 10/09/2019

image Le bio séduit de plus en plus...

- The organic chain La Vie Claire announced the opening of 13 new stores by the end of September 2019. At that point, the network will exceed 370 points of sale.

- The distribution network Les Comptoirs de la Bio announced the opening of 34 new points of sale in 2019. The retailer’s 2018 sales amounted to €360 million.

- The Poulaillon bakery and fast food group has launched its latest Poulaillon à la ferme concept at Ferme du Château in the Haut-Rhin department, which focuses on environmentally friendly production and short-circuit distribution. The store-restaurant offers organic wood fire-baked bread made with Villeminfroy mineral water, pure organic butter pastries, and regional cuisine.

- Biocoop, a leader in the distribution of organic products (€1.1 billion turnover), has invested €1 million in BioBurger, an organic fast food chain that has 4 restaurants in the Paris region and plans to open some 30 across France by 2022.

- Carrefour opened its first So.bio store in Paris. An 800 m2 supermarket that only sells specialised organic brands and products by a host of small producers. (Source: Linéaires)

- Naturalia opened Naturalia Marché Bio, a 1,000 m2 outlet with a focus on local fruits and vegetables. (Source: Linéaires)

- A second Marché Bio Leclerc opened at Erstein (67) with 5,500 100% organic products – mainly organic private label brands – and 240 bulk products.

- Leclerc is switching all its baby food to 100% organic under the Bio Village brand.

• Färm is launching Brut by Färm in Brussels, a concept store for 100% organic bulk products.