Focus on the appetiser sector

Category : Consumer trends & developments in purchasing behavior

Published on 16/04/2018

image Focus on the appetiser sector

+5% This is the annual growth of the savoury sector for the last several years!

The market for appetisers represented €2.07 billion in 2017, up 5.5% 

The ranges are expanding, the products are constantly being improved, and there is something for everyone.

Seeds dominate the market with €525 million (+8.5%).

Extruded foods and tuile biscuits: €440 million (+4.7%)

Crisps: €420 million (+4.6%)

Savoury biscuits: €250 million (+0.9%) ...

The main stakeholders are:

  • Private label brands: 33.7%
  • Pepsico: 18.3%
  • Intersnack: 13.3%
  • Mondelez: 7.7%


However, the modern appetiser course extends far beyond the traditional seeds, biscuits, crisps, and extruded foods, and other markets are increasingly represented:

  • Dried sausages: €600 million (+3.2%)
  • Seafood: €240 million (+6.8%)
  • Prepared food: €220 million (+10.9%)
  • Olives: €190 million (nc)
  • Cheese appetisers: €180 million (+7%)
  • Spreads: €60 million (+8.5%)


More than half of the appetisers eaten at home in 2014 were enjoyed by the over-50s.

37 million appetiser courses were enjoyed at home each week in 2014 (32% of French people 1.9 times a week).

In 2014, 18% of appetiser courses were enjoyed at Sunday noon, 14% on Saturday evening, and 11% on Friday evening.

98% of French households buy appetisers in grocery stores.

On average, households spend €61.50 / year on appetisers (18.5 distinct purchases).

Two-thirds of French people consider that food plays a crucial role in the success of a gathering by contributing to a warm atmosphere.

Today, more than half of French people prefer to offer products rich in colour and flavour (like cheese, olives, and vegetables) to complement the event’s atmosphere. On average, 3.1 categories of products are served.

On the other hand, one-third of French people – especially young men (18–35) – continue to prefer simple foods like crisps and peanuts.